A team of California denim experts are making big moves in the world of hemp fashion.

Hemp also has the opportunity to improve environmental conditions as well as practices in the fashion and textile manufacturing world. 

"My whole life lately seems to be about hemp," says Lily Morgan.

Although cannabis is mostly prohibited throughout the continent, cannabis and CBD beauty is being embraced as part of a thorough skincare regime in some East Asian countries.

Remember that sophomore girl who could make a bong with an apple? Brett Heyman’s got her beat.

The son of immigrants from Hong Kong, Clement Kwan created Beboe in California because he loves ‘the plant, the industry, and everything about it.’

It’s the first high-end fashion brand that has entered the cannabis market, which is currently valued at around $6 billion, but is expected to reach $146.4 billion by 2024 as more states move to legalize it.

As the cannabis market broadens to include the minivan segment of the population, luxury brands like Barneys are hoping to take up the mantle of cool in the cannabis space.

Sherbinskis, a favorite in hip-hop circles, is opening a store in Los Angeles that will sell fashion, along with cannabis.

"What we’re most excited about is the branding landscape in cannabis.”

The apparel industry is increasingly being scrutinized for its sustainability (or lack thereof), from raw materials use through manufacturing all the way to retail.

Beyond treating weed as a wellness product, these businesses are drawing increasing comparisons to fashion ones, and that's no accident.

Cannabis beauty has become so trendy that Wall Street analysts have started treating it as a standalone category.

The luxury retailer jumps on the cannabis train with a fancy head shop in Beverly Hills.

Cannabis is having a renaissance of sorts -- and so are the accoutrements that come with it.