CBD has dominated the cannabis wellness market so far -- but THCV could be the next contender.

Vape pen manufacturers are constantly coming up with new ways to try and entice potential customers, using everything from flavorful terpenes to mood-specific highs to draw people in.

A couple years ago, when the erotic website Suicide Girls launched Zero, a specialty cartridge, it got a lot of attention — even for a marijuana vape marketed by tattooed girls in bikinis.

Why was this cartridge so special? It was rich in tetrahydrocannabivarin, or THCV.

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Janelle Lassalle ~ RollingStone.com