Former supermodel Kathy Ireland, who created a multibillion-dollar lifestyle empire after soaring to fame in Sports Illustrated’s swimsuit editions in the 1980s, is dipping a professional toe into new waters: hemp-based products for the masses.

Ireland, whose “Level Brands, Inc.” sells fashion, homewares, jewelry, pet products and garden furniture among other things at, is partnering with Canada’s “Isodiol”, a maker of pharmaceutical and wellness products, to create edibles and other products with cannabidiol, or CBD.

CBD is a substance found in both hemp and cannabis that doesn’t cause mood elevation and is considered a powerful anti-inflammatory, antispasmodic and anti-anxiety drug. 

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Carolyne Zinko ~